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post #1 of Old 12-18-2015, 05:11 PM Thread Starter
Hunter090
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Lincoln & the MKC - Taking Stock & Looking Forward to 2016



The end of the year is approaching and that gives good reason to take stock of how Lincoln is doing during this period of renewal, how the MKC is doing as a part of the Lincoln brand and what we can expect from the brand in 2016.

11 months through the year Lincoln has seen its sales increase by 6.6% when compared to the same point last year. This puts the brand in a position to sell over 100,000 vehicles next year. That would mark the first time the company has achieved that feat since 2008.

The Lincoln MKC has been an important part of that sales success. Priced at $34,185, it is the cheapest model in the lineup. That more attainable option has allowed Lincoln to decrease the average age of its customers from 67 to 58. The model has seen more than twice as many sales this year when compared to last with a total of 22,024 units sold so far this year.

Though the MKC debuted with a significant design flaw, shift and start/stop buttons placed beside radio controls, that recall has been the only bump in the road really. Small fuel pump and wind shield bubbling issues also warranted recalls, but those affected a small number of vehicles.

The original centre console design.

The Lincoln lineup will expand in 2016 with the addition of three new models. One of those is the Continental full-size sedan, and while the other two have not been announced, speculation would point towards a mid-size crossover (called the Aviator?) and a small sedan to fight the 3-Series. The Continental has also debuted a new grille for the brand. It appears that all vehicles will transition to this new grille style, though the currently sold MKC and MKX still are sporting the split-wing grille.

The emphasis on the Continental is likely a decision that has been made along with the plan to construct many dealerships in China next year -- one every ten days by some accounts. The Chinese have a preference for those large luxury sedans.

So the MKC has continued to gain in popularity and attract younger buyers to Lincoln. it will be joined by a larger SUV next year but will continue to sport the split-wing grille until it undertakes a facelift or redesign. A large sedan and an expansion in China complete a picture of what to expect from Lincoln next year.



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