Lincolns Average Sales per Model
While Lincoln is constantly catching flack for their lower sales volume than most if not all luxury marquees I thought we could have a look at sales volumes in a way that might pitch Lincoln in a new light.
See Lincoln currently only retails 5 models (6 when MKC comes online), compare that with Cadillacs 9 or Mercedes 18 and you can begin to imagine where this is going.
February 2014 average sales/model:
Infiniti: 9,729/9 models = 1,081 sales per model.
Lincoln: 6,661/5 models = 1,332 sales per model
Cadillac: 13,437/9 models = 1,493 sales per model.
And now to compare 2013 sales/model with Audi, BMW and Mercedes:
Lincoln: 81,694/5 = 16,338 average units per model
Mercedes: 334,344/18 = 18,574 average units per model
BMW: 309,280/16 = 19,330 average units per model
Audi: 158,061/15 = 10,537 average units per model
Although obviously the one caveat is margins. As margin multiplied by volume equals profit, and by that Lincoln still has a long way to go in terms of goosing their transaction prices upwards. But I still find this information encouraging...