Jim Farley on Lincoln - Lincoln MKC Forum
LinkBack Thread Tools
post #1 of 1 Old 10-06-2014, 01:44 PM Thread Starter
Senior Member
humpty dumpty's Avatar
Join Date: Nov 2013
Posts: 324
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 12 Post(s)
(Thread Starter)
Jim Farley on Lincoln

Q&A with Car and Driver...

C/D: How goes Lincolnís resurrection?

JF: Nowadays, everyone wants instant answers and fixes, but right now weíre focused on building Lincolnís foundation. When I first came here, we owned Jaguar, Land Rover, and Aston Martin, so Lincolnís role was nebulous. But we had a real hunch that Lincoln was a brand that people could fall in love with again. Lincoln wonít be like a German brand, and itís not about being big. It will be more organic and more surprising. Black Label will be our next new footprintóthe ability to customize your car. I love the idea of democratizing personal choice. Eventually, Lincoln will have solid product entries in all the volume segments. Iíve been involved in a lot of design reviews, and Iím satisfied with the surprises coming up.
C/D: Will Lincoln have a halo car?

JF: Specialty vehicles donít create imagery for you. Customers look at your BMW 3-series or your Audi A4, at your execution of mainstream models. I gravitate to authentic things, things that go to the essence of the brand.
C/D: Just as new CEO Mark Fields took office, Kumar Galhotra became president of the Lincoln brand. Do those men have a different vision for Lincoln, or will they carry out the multiyear plan youíve already put in place?

JF: Weíre all committed to Lincoln as a world-class luxury brand and have a very aggressive plan for Lincoln that the whole team will execute. We developed the plan together. We will execute the plan together.
What I'd Do Differently: Jim Farley ? Interview ? Car and Driver
humpty dumpty is offline  
Sponsored Links

User Tag List

Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page

Posting Rules  
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome