$5 Billion Dollar Overhaul... - Lincoln MKC Forum
 
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post #1 of 6 Old 10-27-2014, 12:11 PM Thread Starter
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$5 Billion Dollar Overhaul...

Big moves, big money, onto the big time?

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ord could spend $5 billion or more over the next five years to revive Lincoln, revamp its product portfolio and reposition it as a true competitor to such global luxury leaders as Daimler AG's (DAIGn.DE) Mercedes-Benz and BMW AG (BMWG.DE), the sources said. Details of the new platform and the size and scope of the investment have not previously been reported.
Exclusive: Ford to overhaul Lincoln brand, this time with big bucks | Reuters
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post #2 of 6 Old 10-28-2014, 11:17 AM
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That $5 billion is supposed to go towards a new flexible luxury architecture. Hopefully that will work out well. I just question if money necessarily translates into success. It is more about the actual content of what Lincoln does instead of the amount of money that they sink into it.



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post #3 of 6 Old 10-28-2014, 04:43 PM Thread Starter
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Originally Posted by Hunter090 View Post
That $5 billion is supposed to go towards a new flexible luxury architecture. Hopefully that will work out well. I just question if money necessarily translates into success. It is more about the actual content of what Lincoln does instead of the amount of money that they sink into it.
LOL, the money is for content. I thought that was evident especially since you said it yourself
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post #4 of 6 Old 10-28-2014, 06:47 PM
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The money is as good as how they go about using it, either $5 billion that churn out failures or some amazing products, hopefully the latter.



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post #5 of 6 Old 10-29-2014, 04:15 PM
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I'm saying that $5 billion dollars doesn't mean it will be good.



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post #6 of 6 Old 10-29-2014, 06:54 PM
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It definitely won't but it sure does help with getting their with coin like that, but of course it depends how they go about it....which i'm not too worried about seeing what they have already done so far.



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