Ford/Lincoln won't run any Super Bowl commercials this year
The Super Bowl is not going to be marked with many auto ads this year -- a marked change from what was the case last year. Ford and Lincoln have said that they won't be running commercials at this year's game, and this puts the brands in the same camp as Volkswagen and Jaguar, which are also not running commercials for the 2015 Super Bowl.
Last year there were a lot of automotive Super Bowl commercials, so this year will be quite a bit different. 11 automakers ran commercials during the 2014 Super Bowl. So far only 6 of those automakers have booked spots for 2015: BMW, Kia, Lexus, Mercedes-Benz, Nissan Toyota.
I'm especially surprised Lincoln won't be participating since they have had such success with their ads with Matthew McConaughey in it.