Matthew McConaughey to Be Featured in a New Batch of Lincoln Ads - Lincoln MKC Forum
 
LinkBack Thread Tools
post #1 of 3 Old 08-21-2015, 08:21 AM Thread Starter
Senior Member
 
Join Date: Nov 2013
Posts: 333
Mentioned: 1 Post(s)
Tagged: 0 Thread(s)
Quoted: 22 Post(s)
(Thread Starter)
Matthew McConaughey to Be Featured in a New Batch of Lincoln Ads



How is Lincoln going to draw attention and sales to the 2016 MKX? How about using Matthew McConaughey again? That worked pretty well for the MKC.

McConaughey's original set of ads were somewhere between philosophical and perplexing. One thing is for sure though -- they made you think, and they made you remember.

Those ads not only got quite a bit of attention themselves, they also inspired a number of spoofs by the likes of Ellen DeGeneres, Jim Carrey and Conan.

The new ads will be a bit different according to Lincoln marketing manager John Emmert.

Quote:
There’s a different tone this time, however, as John Emmert, group marketing manager for the automaker, told the source “they are not as introspective. They dial up the swagger factor.”
Keep you r eyes out for the new ads as they will debut September 12th. One of the many places you'll be able to catch them are during the breaks in NFL games.



Hunter090 is offline  
post #2 of 3 Old 08-21-2015, 04:11 PM
Junior Member
 
Join Date: Aug 2015
Posts: 8
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 2 Post(s)
they're going to have a hard time living up to the Bull ad.
Abraham is offline  
post #3 of 3 Old 08-23-2015, 04:01 PM Thread Starter
Senior Member
 
Join Date: Nov 2013
Posts: 333
Mentioned: 1 Post(s)
Tagged: 0 Thread(s)
Quoted: 22 Post(s)
(Thread Starter)
I'm sure they are up to the task. I hope they find the right amount of sticking with what worked and trying something new.



Hunter090 is offline  
Sponsored Links
Advertisement
 
Reply

User Tag List

Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Posting Rules  
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome