What does the MKC mean? - Lincoln MKC Forum
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post #1 of 30 Old 02-19-2014, 02:26 PM Thread Starter
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What does the MKC mean?

Not what does MKC stand for, but what does MKC mean to Lincoln?

Well I think you can view it as analogous to the Cayenne for Porsche. Read me out before you bite my head off, thats all I ask. Consider that the Cayenne was launched as a bread and butter volume model with profits intended to be reinvested into the 911 franchise.

So where does Lincoln come into this? Consider the MKC is entering into the HOTTEST luxury segment, the compact SUV/crossover tranche. The future of Lincolns vehicles depends on the MKC setting fire to the entire segment. Its only with profits from a volume model that they can reinvest back into crafting a desirable flagship or a niche coupe...
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post #2 of 30 Old 02-19-2014, 04:42 PM
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Isn't the MKZ already Lincoln's flagship? Lincoln is definitely concentrating on making big sellers at the moment, and isn't that the way it should be? It will still be a while before they come out with something to rival the top end models from the Germans.

I still want Lincoln to build this.






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post #3 of 30 Old 02-20-2014, 01:38 PM
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I think lincoln is more likely to build that if cadillac goes through with their idea on the Ciel.



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post #4 of 30 Old 02-20-2014, 02:22 PM
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I don't think it stands for anything

Does the MKZ stand for anything?
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post #5 of 30 Old 02-20-2014, 05:19 PM Thread Starter
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no MKZ is not the flagship, that would be MKS if anything, the large saloon. @golfball clearly you didnt hear me out, this was not about what does MKC mean, but what MKC stands for to Lincoln. They need that cash flow to come streaming in to finance future models. The only way Lincoln can become truely competitive again is if they begin funding their own operations.

Sharing costs with Ford i feel is actually detrimental. When the big company wants to cut costs they simply plug and play Ford characteristics into lincolns. Now thats not inherently a bad thing but it does take a certain luster away from Lincoln products..
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post #6 of 30 Old 03-07-2014, 01:36 PM
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Quote:
Originally Posted by golfball View Post
I don't think it stands for anything

Does the MKZ stand for anything?
It must, most car makers get these names from a combination of things. just not sure how they came up with MKZ.



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post #7 of 30 Old 03-07-2014, 05:03 PM
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I am pretty sure that the 'C' in MKC stands for crossover. Not sure what the first two letters stand for though. 'Z' might be for Zephyr since that is what the MKZ was before it became what it is now.



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post #8 of 30 Old 03-07-2014, 06:24 PM
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ahhh. its a cash cow is it not?

it should sell very well for them
this segment is booming
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post #9 of 30 Old 03-08-2014, 07:37 AM
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Quote:
Originally Posted by Hunter090 View Post
I am pretty sure that the 'C' in MKC stands for crossover. Not sure what the first two letters stand for though. 'Z' might be for Zephyr since that is what the MKZ was before it became what it is now.
Maybe "MK" stands for "Mark." I think there is some Lincoln history there with that.
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post #10 of 30 Old 03-10-2014, 04:08 PM
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So it could mean Mark C?

I guess that could work, it just doesn't sound right to me.



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