Purchaser Demographics - Lincoln MKC Forum
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Old 07-01-2014, 08:50 PM Thread Starter
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Purchaser Demographics

I assume we all know that with the MKC being part of Lincoln's rebirth they're also trying to lure in younger buyers as well (no offense to any in the older end of the demographic as this is really a very versatile car for just about any age group).

I'm curious on the age or age group that some of the people on this forum fall into.

Please post whether you've:
  • Ordered an MKC
  • PIcked up your MKC
  • Plan to buy (and in approx how many months)
  • Just exploring

As well as your age.


Me:

29 years old
Plan to buy in about 4 to 5 months (Nov-Dec timeframe)
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Old 07-01-2014, 10:27 PM
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Ordered mkc on June 2... being built week of July 21st
69 yrs old and just sold my bought new in 2004 C-5 6 speed Corvette. Also have a 916 Ducati which I plan on keeping
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Old 07-01-2014, 10:41 PM
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Ordered MKC on May 27th; was told today the build date is now estimated to be July 21st. Age: 59 (will turn 60 next month)
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Old 07-01-2014, 11:39 PM
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I placed my pre-order on 4/14/14. Today my dealer finally advised a build date sometime the week of July 14. Will give me VIN # July 22. Car will arrive at dealership week of August 18.

64 year old female. I drive a 2004 Thunderbird.
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Old 07-01-2014, 11:46 PM
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Quote:
Originally Posted by WhirlyGirl View Post
I placed my pre-order on 4/14/14. Today my dealer finally advised a build date sometime the week of July 14. Will give me VIN # July 22. Car will arrive at dealership week of August 18.

64 year old female. I drive a 2004 Thunderbird.
If your build date is week of July 14th your dealer should have ur VIN # now. Check with the concierge via e-mail or call.
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Old 07-02-2014, 03:41 AM
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Close to 40 years old.
Ordered my MKC back in May, and still waiting for delivery.

I got my VIN. I just don't understand where you guys/girls get the build date. My dealer previously told me mid-June, and now end of July delivery...
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Old 07-02-2014, 07:04 AM
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25 year old female. Ordered May 9th and I'm picking up today! ...as long as everything goes as planned in negotiations..
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Old 07-02-2014, 07:50 AM
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61 YO Male. Order MKC about 2 weeks ago.

Being a marketing guy, the demographics of the "early adopters" will be different than the typical customer. Additionally, since Lincoln has not done the typical advertising for the MKC yet, the early adopters will be more similar to the typical Lincoln customer since they already have an awareness of the brand and product. When they roll out the advertising in September (I think that is when I read it was scheduled), the demographics will change considerably.
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Old 07-02-2014, 08:58 AM
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Garage
We ordered it on Monday, June 30. My wife and I are in our mid-30s.
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Old 07-02-2014, 09:08 AM Thread Starter
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Thanks so far everyone. Enjoying seeing the wide range of age groups!

The luxo SUV segment covers so many types of buyers!
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