Lincoln Signs Sponsorship Deal with Fox's Hit Show Empire - Lincoln MKC Forum
LinkBack Thread Tools
post #1 of 1 Old 09-11-2015, 05:53 PM Thread Starter
Senior Member
Join Date: Nov 2013
Posts: 333
Mentioned: 1 Post(s)
Tagged: 0 Thread(s)
Quoted: 22 Post(s)
(Thread Starter)
Lincoln Signs Sponsorship Deal with Fox's Hit Show Empire

Lincoln is continuing to increase its brand visibility this time through sponsorship of Fox's hit show Empire which will have its season 2 première on September 23rd. Lincoln also sponsored season 1 of Empire, and given the show's massive success, it appears they have been happy to do so again for season 2.

So what does this sponsorship actually entail?

Lincoln will be featured as a sponsor of the show both on and off air. This will include "a multi-platform off-air marketing partnership and digital and social extensions throughout 'Empire' Season 2.

The most prominent aspect of the sponsorship will be product placement. Expect to see Taraji P. Henson's character Cookie Lyon rolling up to building in a Lincoln luxury vehicle. Lincoln has pointed out that it is particularly excited to showcase its Revel sound system in a television show that is about music.

“Lincoln has had a longstanding strong relationship with Fox, and we are delighted to be partnering with Empire for a second season in a row. The momentum of the show is a great platform to communicate the new and exciting Lincoln product portfolio in a contextually relevant way,” Lincoln Marketing Manager Lee Jelenic said in a statement. “We are particularly excited to communicate our new class-exclusive Revel sound system on a show built around music.
Viewers should be happy to know that the sponsorship allows Fox to run Empire in a "reduced commercial format." So everyone wins, right?

'Empire' Scoop: Pepsi, Lincoln to Sponsor Season 2

Hunter090 is offline  
Sponsored Links

User Tag List

Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page

Posting Rules  
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome