Lincoln Shows Strong Performance in Ford Q3 Earning s Call - Lincoln MKC Forum
 
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post #1 of 4 Old 11-06-2015, 12:53 PM Thread Starter
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Lincoln Shows Strong Performance in Ford Q3 Earning s Call



Lincoln has performed quite well in Q3 according to Ford's Q3 earning call. This news shows that Lincoln is doing well in marching towards its 2020 goal of tripling its sales volume.

The Lincoln brand saw its sales increase by 15% when compared to a year ago. That represents the brand's best performance since the 2008 recession. The last time sales were this high, it was Q2 of 2008.

Ford has said previously that it wants to triple Lincoln sales volume from its 2013 level. In 2013 Lincoln sold 100,000 units. Lincoln is aiming to sell 300,000 units by 2020.

300,000 units is pretty small when compared to other luxury brands, from the German brands at the top to smaller brands like Cadillac. Lincoln is quite profitable though. This is due to the One Ford cost-saving strategy that aims to "share as much as possible among different models in terms of design and development costs, parts, materials and internal systems, while making the customer-facing attributes as distinct as possible, like exterior styling, ride and handling, and different body styles like sedan, crossover or SUV."

Sales should continue to rise as Lincoln just released the redesigned MKX, based on the Ford Edge, which went on sale in fall of 2015.

The Lincoln MKC's year-to-date sales stand at 20,219 units, which is substantially higher than 2014's sales which finished at 13,077.



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post #2 of 4 Old 02-11-2016, 05:02 PM
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post #3 of 4 Old 12-13-2016, 10:04 PM
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I've actually wondered about how car manufacturers decide how many units to produce when they come up with a new car model. Obviously the more they make, the greater the economies of scale, but to risk producing a car that might eventually be a dud is a much bigger risk isn't it? 300,000 worldwide sounds pathetic, but considering how Ford has been performing, perhaps they can't be taking risks now...
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post #4 of 4 Old 12-14-2016, 03:37 PM
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Originally Posted by webbrowan View Post
I've actually wondered about how car manufacturers decide how many units to produce when they come up with a new car model. Obviously the more they make, the greater the economies of scale, but to risk producing a car that might eventually be a dud is a much bigger risk isn't it? 300,000 worldwide sounds pathetic, but considering how Ford has been performing, perhaps they can't be taking risks now...



Not sure what you mean? Regarding the MKC, production in the U.S. is kind of limited by Escape production since they share the same plant.. Build more Escapes, Build less MKCs or the reverse.

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