As far as the body shape, I see what you mean, but the grille is pretty different. Lots of cars seem similar these days. I think that its difficult to come up with a design that is completely different from what everyone else is doing.
There are in fact some cues that make it seem similar to the MKC but there sure is enough going on to set the two apart quite nicely.
Seems like these days it's harder to have a design that's unique to the vehicle it's on, unless there's some real motivation for keeping specific designs similar to the vehicles they're copying.
The problem I had for 4 years selecting a car. Thought they all looked the same. In 2012 when Land Rover came out with the evoque I went nuts. I thought it was the "freshest" cuv/suv design since the Infiniti fx. Just my opinion but man when I see one coming from ANY angle it just screams new, different, hot! I just love it. Drives different than the MKC but again if you were going fir looks only...
The MKC concept was so cool without the door handles. When are they going to do away with those?!?! Put a fingerprint scanner flush on the door like a button.
Fuel economy and crash test requirements create many demands on todays cars thus creating a real challenge for Designers/Engineers to comply while continually developing a unique look. Many do quite well in creating brand appearance continuity. Grills and wheels catch the eye quickly but when one looks the second time at subtle body sculpting details you often see what sets many apart while competing in the same categories.
For us it was the front and rear styling that we found unique and clearly stating it's a Lincoln. Happy they have adopted the horizontal grill treatment across the brand and dropped the "snaggle-tooth" vertical look on all models.
After lots of evaluation we've finally ordered the MKC and look forward to picking up in the near future.