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and sight unseen or test driven for the most I would bet
 
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Discussion Starter #3
good point AU, judging by our demographics thread it seems like its not even a saturation of core lincoln clientele. There are some of us younger on the scale, there are some of us completely new to the brand, there are some even completely new to American marquees. Really interested to watch this play out...
 

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I read that Lincoln wasn't going to start marketing heavily until the MKCs were actually in dealerships, so we should see sales increase once Lincoln goes all out on its marketing.
 

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Discussion Starter #6
yep thats more what I was expecting to see, I think ~1500/mo is a safe expectation for the MKC over the first, what, year or two? Would be nice if they could get up into the 2500-3000s like the MKZ is doing currently, but hey we need a bit of exclusivity no ;):D
 
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