Shopped a lot of premium brands and always came back to the MKC. You get a lot of content for the money and as you've seen in this forum, Lincoln will negotiate and offer rebates and 0% financing making the car a very good deal when compared to the BMW's, Lexus and Audi's of the world. My concern is reliability, and after just 2 months on the road I've had a number of what I call minor glitches...small problems related only to the abundance of technology in the car. Sometimes a feature like text messaging or voice activation or the Driver Alert System works, and some time they don't. Not a major issue at this early stage. I'm putting together a list for my first visit to the service dept. and that will be the true test of whether I end up being happy with the car or not.
It does concern me that in my geographical area all the Lincoln dealerships are combined with Ford. Lexus, Acura, Audi, Mercedes, etc don't do this with their lesser brands hence their mechanics and entire staff are well versed on just that line of premium cars. I am not looking forward to speaking with a technician who has to know all about the 4 Lincoln products as well as about 8-10 Ford products. Lincoln needs to set themselves apart from Ford as a premium product. Sorry for the long post and getting off the subject but as a long time marketing professional this really bugs me. However, don't discount the MKC because regarding the basics of the car - engine, braking, smooth ride, interior comfort, exterior good looks, etc have all been excellent. Good luck making your decision!