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Canadian sales on Lincoln brand '15/ '16

1368 Views 2 Replies 3 Participants Last post by  DeMarco
Was just readying this article, and thought I'd share: wondering if the slip comes in the heels of negative publicity....like I said in an earlier post, unhappy customers can wreck havoc with ANY brand!

– November 2015 YTD Sales: up 28.2% to 5,885 – Ford’s lone remaining premium brand must rely on SUVs and crossovers to ignite interest, because the brand’s two current sedans accomplish next to nothing in Canada. The MKS and MKZ sedans are down 22 percent to only 1,203 year-to-date sales. Unfortunately, Lincoln doesn’t sell many SUVs and crossovers, and the newest nameplate in the mix, the MKC, is showing signs of regression early on in its tenure. (MKC sales slid 23 percent between August and November.) The second-generation MKX is perhaps the greater hope. Sales of the MKX are up 71 percent during the same period.
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Was just readying this article, and thought I'd share: wondering if the slip comes in the heels of negative publicity....like I said in an earlier post, unhappy customers can wreck havoc with ANY brand!

The second-generation MKX is perhaps the greater hope. Sales of the MKX are up 71 percent during the same period.
Until those start falling apart and having the problems we have...
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Until those start falling apart and having the problems we have...
Exactly, give them time to rack on the sort of mileage that shows it has been put through its paces, after then we can really look at what's going on, if things are improving or not.
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