Lincoln has embraced its own form of luxury, American-luxury, as opposed to being one of a number of non-German luxury brands that just chases the German luxury formula. David Woodhouse, Lincoln's chief designer, told Car and Driver just that at the Detroit auto show.
One specific difference that was talked about by Woodhouse was the decision to make the rear compartments of vehicles more spacious so that long wheelbase versions were not needed for the Chinese market.“We are an American brand and decidedly don’t want to imitate the Germans..."
Another differentiating feature is the return of the blue interior. It is certainly unique, and I have a feeling that it will have a few fans that are looking for something outside the box.