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Several months ago in a rote show of GM arrogance, Cadillac wished Lincoln good luck and then quickly dismissed them as a rival..

Cadillac Boss is Pulling for Lincoln » AutoGuide.com News

“I root for the folks at Lincoln,” says Caddy brand boss Bob Ferguson, speaking to AutoGuide at the Detroit Auto Show earlier this week.

His comments are much more supportive than those of his colleague, Cadillac design chief Ed Welburn, who earlier this year scoffed at the struggling Lincoln Motor Company. “They’re not a global luxury brand. I don’t consider them a competitor,” he said in an interview.
Well hows this for a full circle

2014 YTD Sales

MKZ: 15,986
CTS: 13,834
ATS: 12,552

And the SRX is about to have its lunch eaten as well...
 

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I also read that last month the ELR sold 52 units. And, no, they don't consider that to be a success.

If Lincoln keeps up with putting out good products then they can really start to challenge Cadillac. Who knows what Cadillac will come out with next? Both brands are in need of a flagship model.
 
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