I think that before it was released people were afraid the MKC would just be a nicer Escape. Stories and videos like this are just explaining that that is not true, which is good because Lincoln needs to not be more expensive Ford. I would be curious to test drive the Escape and then the MKC to really be able to tell the difference between the two vehicles.
For the masses, I agree. They won't notice the two being the same because they really aren't much the same. Other brands more clearly are the same vehicle between two brands. Like the Lexus ES and the Toyota Camry.
Only people who knew that the MKC was based off the Escape would have been skeptical at first and now their fears have been laid to rest.