Lexus NX Configurator

Hunter090 said:

It will be interesting to see how the sales of the NX and the MKC compare to one another. They are both great looking vehicles that have a lot going for them. Do you think that just because it is a Lexus it will sell more?

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Regardless of which is the "better" vehicle, I think the Lexus will sell in greater numbers. Possibly far greater numbers. Toyota/Lexus has an unbelievably loyal customer base - often returning to purchase within the brand without shopping around. There is no question vehicle reliability and exceptional dealership experience are major factors, but it goes beyond that. Dynamically the vehicles are solid, but nothing more. It's almost placebo-like the way they maintain customers. Recalls, unintended acceleration, safety scandals and government fines ... nothing seems to affect them. They have a Teflon-coated reputation. The problem I see is that they appear to have an old GM type of confidence where they don't seem to think they need to invest in the product. Putting it simply, they're falling behind. Powertrain development is stagnant, and recently they've been enlisting the help of other manufacturers in chassis and engine development an awful lot. Subaru, Mazda, BMW and even Ford (hybrid pickups) have all been working with Toyota on new products. Honestly, aside from hybrids and fuel cells, I don't know what their engineers are doing. Yet they are selling vehicles by the gazillions and swimming in profits. For now.