Though it is working hard to change, Lincoln has been associated with older folks for a while now. Older folks have a reputation for smelling like, well, old people. All this has led Lincoln to create a fragrance that will flow through its dealerships' air vents to make the place smell nice. It has hints of green tea, jasmine and tonka in it. It's called the Essence of Lincoln.
While the Essence of Lincoln might sound crazy, Lincoln experience training manager Dennis Carnevale says it's "a subtle, yet powerful tool for our dealers to use to help clients make an emotional connection to their store and the Lincoln brand.”
As long as it smells good, I guess this is a good move.
Lincoln tries to hide the old people smell with new dealership perfume