Lincoln Design Boss Chats About Lincoln Moving Forward and RWD
Lincoln design boss Moray Callum had some interesting things to say when interviewed about Lincoln recently. Here are some of the cool things that he said.
On RWD:
What should be next for Lincoln as it is still a "work in progress?"
How would you like to see Lincoln's design language evolve?
On RWD:
On Lincoln's future:“We talk a lot about rear-wheel drive from a design perspective. What we actually really like is rear-wheel-drive proportions, but it doesn’t necessarily need to be the rear-wheel drive that gives you that, you can work on all-drive technology to give you that kind of proportion.”
On Lincoln's design language:“We've not been shy from saying Lincoln is a work in progress. So really, it just shows that we are putting the effort into Lincoln to really produce a premium brand and differentiate it from Ford."
Do you think Lincoln will do RWD in the future, or will they just go with RWD proportions?“I think we need to progress the design language as we have it today… and as any design language it will evolve... I think you’ll see changes big and small.”
What should be next for Lincoln as it is still a "work in progress?"
How would you like to see Lincoln's design language evolve?
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