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Lincoln is the fastest growing luxury car maker in the US in 2014

2731 Views 4 Replies 3 Participants Last post by  Hunter090
So far in 2014, Lincoln has proven to be the fastest growing luxury brand in the US. That means that it has grown faster than luxury heavy weights, like BMW, Lexus and Audi. The Lincoln MKC was the biggest reason for Lincoln's incredible growth.

Lincoln MKC sales accounted for 102 percent of Lincoln's total sales increase for 2014. Growth should continue with the introduction of the redesigned MKX, which was unveiled at the Detroit auto show in January.

Ford is investing $2.5 billion into Lincoln as the brand launches in China. In China, the MKC accounted for 70 percent of sales.

Lincoln grew the most among luxury carmaker in the US in 2014
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The China investment must be the reason FORD is pretty much getting out of racing. BOO to John Force going to GM and Carl Edwards going to money rich Yota's. Thanks FORD!! Even tho those are pretty much kit cars and NOT FORDS or CHEVY'S, it's still good to win on Sunday, to sell on Monday. Looks like I'll stick with F-1 racing.
I think that China is such a huge opportunity for Lincoln. Something tells me that it will be super successful there. I just think that they have the chance to build their brand from scratch there rather than having to deal with the history of the Lincoln brand (which wasn't so nice just a short time ago.)
India might be another good market for lincoln, as their economy is growing quite rapidly, just not sure how they look at Lincoln.
India might be another good market for lincoln, as their economy is growing quite rapidly, just not sure how they look at Lincoln.
I think the thing with that would be where to locate production. If you produce outside India then tariffs make the price go up considerably. I'm not sure that Lincoln has the ability to produce its vehicles in India. If not, then I wonder if Indian people are willing to pay a high price for a Lincoln.
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