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Discussion Starter #1
Lincoln has appointed David Woodhouse to the position of design director for Lincoln. He mans the helm of deisgn at Lincoln as the brand aims to launch four new vehicle models over the next four years.

Ford also saw the need for more resources at Lincoln as the brand aims to expand globally in an effort to relive the glory days of Lincoln back in 1990 when the brand reached its peak selling 231,660 units. Sales have since dropped by 65%.

Woodhouse previously oversaw design for Jaguar, Aston Martin, Land Rover and Volvo.

The name Woodhouse makes me think of this charater from the cartoon Archer, if any of you guys watch that. :p



But this is what the guy actually looks like.

 

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I don't watch TV so I wouldn't know a single thing about the cartoon character.

It's going to be interesting to see how Lincoln's designs change over time, hoping for the best.
 

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Discussion Starter #3
Whenever I hear about a new appointee to a lead design role I always wonder what the first vehicle that they will work on will be. Does anyone have any idea what projects Lincoln might be in the design stage of? I feel like the MKC has been at the top of the list for a while. There hasn't been much word on what is coming next.
 

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Whenever I hear about a new appointee to a lead design role I always wonder what the first vehicle that they will work on will be. Does anyone have any idea what projects Lincoln might be in the design stage of? I feel like the MKC has been at the top of the list for a while. There hasn't been much word on what is coming next.
With the new Edge arriving early next year, the MKX shouldn't be far behind. The new MKS built on a stretched Fusion/MKZ platform should follow. I haven't heard any speculation about the MKT other than it should be moving off the ancient D4 platform in two or three years. I suspect they have a surprise or two up their sleeves, which is why they've been so quiet. A new Mustang-based RWD sports coupe or larger sedan has been speculated. A smaller Focus-based sedan is within the realm of possibility as long as they sufficiently distinguish the two cars. And as I've said before, I think something along the lines of the European S Max Vignale wearing Lincoln sheet metal would be a great way to reach young families, although I've heard no rumors to such a move.
 

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Whenever I hear about a new appointee to a lead design role I always wonder what the first vehicle that they will work on will be. Does anyone have any idea what projects Lincoln might be in the design stage of? I feel like the MKC has been at the top of the list for a while. There hasn't been much word on what is coming next.
It's tough to say what they will be working on, im sure they probably have to follow what has already been laid out, maybe not to the T but in line with it.
 

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Discussion Starter #6
Well if there is one suggestion I can make about the MKT, they should get rid of the terrible light bar at the back. Give it a new one but just please rid us of having to look at that while we are trailing a MKT.



A Mustang based Lincoln would be awesome and I think it is definitely possible but I don't think they would do it for another few years just to let the Mustang be its own thing for a while first.
 

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With the new Edge arriving early next year, the MKX shouldn't be far behind. The new MKS built on a stretched Fusion/MKZ platform should follow. I haven't heard any speculation about the MKT other than it should be moving off the ancient D4 platform in two or three years. I suspect they have a surprise or two up their sleeves, which is why they've been so quiet. A new Mustang-based RWD sports coupe or larger sedan has been speculated. A smaller Focus-based sedan is within the realm of possibility as long as they sufficiently distinguish the two cars. And as I've said before, I think something along the lines of the European S Max Vignale wearing Lincoln sheet metal would be a great way to reach young families, although I've heard no rumors to such a move.
I actually think Ford is going to replace both the Flex and MKT with the S MAX. Both are just such dogs and poor sellers. Plus the S MAX is a much more elegant package than either the Flex or MKT could ever hope to be. Lincoln really needs a new fleet vehicle, the town car cabbies are ageing and that industry is barely interested in the MKT as a replacement...
 

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I actually think Ford is going to replace both the Flex and MKT with the S MAX. Both are just such dogs and poor sellers. Plus the S MAX is a much more elegant package than either the Flex or MKT could ever hope to be. Lincoln really needs a new fleet vehicle, the town car cabbies are ageing and that industry is barely interested in the MKT as a replacement...
That seems logical, but with the Transit Connect Wagon in Ford's lineup, I'm not sure there is a place for the S Max. Lincoln has no such conflict. I actually really like the Flex, I just have no need for that much space. I won't be surprised if they kill the Flex when the D4 goes away, but I will be disappointed.
 

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It's a great vehicle I just think it has area's where it sells best, you wont find that it sells consistently well everywhere. I find it to be more of a city vehicle.
 
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