Discussion Starter · #1 ·
Lincoln's recovery hasn't been without some bumps in the road, but the good news for us on the MKC forum is that MKC sales are a bright spot in the brand's March sales.
Compared to last year, Lincoln sales were down 3.1% this March. However, the brand did see 7% growth compared to February, which is promising considering that other US auto makers averaged 0.5% growth moving from February to March.
Lincoln has two models that are doing quite well though. The first is the Navigator which saw an overall sales increase of 47.1% compared to March of 2014. That is an astounding sales growth.
The other bright spot is the Lincoln MKC. With sales of 2,070 units for the month of March, the MKC was responsible for about a quarter of all Lincoln sales for March. Compared to the rest of the small luxury SUV segment, this puts the MKC in the middle of the pack -- a respectable place for a brand that is currently rebuilding itself.
With the Lincoln Continental making a comeback in the future, this should be another boost for Lincoln as it continues its return to the top flight of luxury auto makers.