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Lincoln's recovery hasn't been without some bumps in the road, but the good news for us on the MKC forum is that MKC sales are a bright spot in the brand's March sales.

Compared to last year, Lincoln sales were down 3.1% this March. However, the brand did see 7% growth compared to February, which is promising considering that other US auto makers averaged 0.5% growth moving from February to March.

Lincoln has two models that are doing quite well though. The first is the Navigator which saw an overall sales increase of 47.1% compared to March of 2014. That is an astounding sales growth.

The other bright spot is the Lincoln MKC. With sales of 2,070 units for the month of March, the MKC was responsible for about a quarter of all Lincoln sales for March. Compared to the rest of the small luxury SUV segment, this puts the MKC in the middle of the pack -- a respectable place for a brand that is currently rebuilding itself.

With the Lincoln Continental making a comeback in the future, this should be another boost for Lincoln as it continues its return to the top flight of luxury auto makers.

 

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Lincoln needs to do advertising that shows the features of the MKC. Its like they are embarrassed to highlight all of the great things about it.
 

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It somewhat baffles me that Ford Escapes outsell the MKC by more than 10 to 1. March Escape sales were 26,303. But apparantly, that's the corporate expectation.

The Louisville assembly plant employs 4800, of which 300 were added in 2014 dedicated to the addition of the MKC. The Ford plant manager has said that the expectation of the plant was for 90% Escape, 10% MKC.

I live in the Louisville vicinity, and can say that the local ratio of Escapes to MKC's is way more than 10:1. Escapes are very popular here, and only have seen a handful of MKC's on the road. While I'd like to see more MKC's, it does make our vehicle more unique.
 

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Discussion Starter #5
Lincoln needs to do advertising that shows the features of the MKC. Its like they are embarrassed to highlight all of the great things about it.
I think that they have gone all in with Matthew Mcconaughey at this point, and that seems to be working out pretty well for them as the ads went viral and even got a few spoofs. I think that Lincoln is trying to build its brand up through the idea of Lincoln instead of listing a whole bunch of information about its vehicles. They could perhaps give a bit more information at this point.
 
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