Most of us don't really know if $5B is meaningful money in the world of auto marketing. I design and build machinery also, and no truer words have ever been said than " I know I am wasting half my marketing budget, but I can't tell you which half'. Which speaks to the other issue of whether this money is McCone*y ads, engineering, or dealership investments.
And 15.6 percent rise in sales over probably a low base is meaningless.
Don't flame me here- I love the brand. I am one of less than 3000 that bought 5 speed LS Lincolns ( a sweet ride). Also a blue oval loyalist from wayback.
But I am irked to no end that Cadilliyak reaps more press for their rear drive lineup (gleaned some from Australian platforms). Never will I own a GM-Fed-rescued-corp-mobile.
Ford has to stand tall and really make Lincoln distinct. That means product and the dealer network. The direction of the Z and C are great, but Lincoln can't sit on any progress thinking they are ready to get the 25% plus of the US lux market share I think they can achieve.
And 15.6 percent rise in sales over probably a low base is meaningless.
Don't flame me here- I love the brand. I am one of less than 3000 that bought 5 speed LS Lincolns ( a sweet ride). Also a blue oval loyalist from wayback.
But I am irked to no end that Cadilliyak reaps more press for their rear drive lineup (gleaned some from Australian platforms). Never will I own a GM-Fed-rescued-corp-mobile.
Ford has to stand tall and really make Lincoln distinct. That means product and the dealer network. The direction of the Z and C are great, but Lincoln can't sit on any progress thinking they are ready to get the 25% plus of the US lux market share I think they can achieve.