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How is Lincoln going to draw attention and sales to the 2016 MKX? How about using Matthew McConaughey again? That worked pretty well for the MKC.

McConaughey's original set of ads were somewhere between philosophical and perplexing. One thing is for sure though -- they made you think, and they made you remember.

Those ads not only got quite a bit of attention themselves, they also inspired a number of spoofs by the likes of Ellen DeGeneres, Jim Carrey and Conan.

The new ads will be a bit different according to Lincoln marketing manager John Emmert.

There’s a different tone this time, however, as John Emmert, group marketing manager for the automaker, told the source “they are not as introspective. They dial up the swagger factor.”
Keep you r eyes out for the new ads as they will debut September 12th. One of the many places you'll be able to catch them are during the breaks in NFL games.
 

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I'm sure they are up to the task. I hope they find the right amount of sticking with what worked and trying something new.
 
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