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First things first, I want to say to those who knock Lincoln for platform sharing with Ford, get over it. What do you think Audi is without VW platforms underneath?

Anyways....

Heres this from Bloomberg:

Results from clinics with prospective customers indicate the moves Lincoln is making are beginning to pay off, VanDyke said. The company often surveys these potential buyers with brand logos concealed, and Lincoln typically does well until its badge is revealed, he said.
Its a branding problem not a product problem. Is MKC here to change that?

It would be your mistake to insinuate the MKC is in fact a Ford Escape. To start off, MKC has a wider track than the Escape which required an all new front suspension geometry to avoid the nastyness of bump steer. The MKC's roofline has been choped from the Escapes across all pillars. Seating is lower so naturally CG is lower.

MKC also gets its own spec set of rotors and calipers to further shape the MKC's dynamics to feel like something German. I doubt it will offer the engagement of an X3 or Q5, but they are certainly excellent targets.

But the star of the show will be the Lincoln exclusive 2.3L EcoBoost engine that is expected in the Ford Mustang next year. the 2.3 is expected to kick out 275 horses and 300 lb-fts of torque, oh look, exactly the same as the BMW X3.

Oh and lets not forget, the MKC is handsome. Essentially unchanged from its concept form here is the production MKC...

The MKC will go on sale early next summer at $33,995




 

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i only dislike platform sharing when they make minimal changes but Lincoln makes massive changes which should have no one complaining, anyone who does, doesn't know what the MKC is.
 
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