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Actually $5,995. They expect one buyer in twenty to opt for this. To me, it seems too high given the base MSRP of these models. They're too inexpensive to appeal to people who'll pay an extra $6k for paint and trim.
 

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It's all about exclusivity. People just want to have something other people don't have. A Lincoln isn't good enough, people want the Black Label Lincoln. It is just a way for people to say their car is better than a regular Lincoln. I've looked through the Black Label stuff and its nice but a bit much IMO. I don't need that stuff.
 

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I know Lincoln aspires to become a status symbol, but it is not. It's not even close. People pay for the Porsche crest, and some pay even more for Porsche Exclusive. Lincoln isn't even in the same league as Infinti or even Caddilac, yet.
 
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