MKC makes its Commercial Debut

Lincoln certainly is doing good things with its advertising. The one about the history of the brand is great. It only makes you want to buy the car if you think that the newest fleet of vehicles actually measures up to the successes of Lincoln's past. Personally, I think that it is too soon to say. I want to see a few more models before I decide what to think of Lincoln as a whole. The MKC is great though. More of that please.

Hunter090 said:

Lincoln certainly is doing good things with its advertising. The one about the history of the brand is great. It only makes you want to buy the car if you think that the newest fleet of vehicles actually measures up to the successes of Lincoln's past. Personally, I think that it is too soon to say. I want to see a few more models before I decide what to think of Lincoln as a whole. The MKC is great though. More of that please.

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I agree. I love their vehicles of the past, they were boats but to me, like Yachts!

Still looking forward to the day I get to own the next gen MKS, need that big Lincoln V8!

Im actually more amped for the MKC than I was for the MKZ, in part due to these commercials and promos. Lincoln did a good job.

first promo is pretty lame. playing the history card no longer works anymore.

golfball said:

first promo is pretty lame. playing the history card no longer works anymore.

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even more so that current new lincolns don't relate to the past at all, not a bit.

DeMarco said:

even more so that current new lincolns don't relate to the past at all, not a bit.

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That is a strange part of the strategy. Its not like Porsche where the 911 has basically looked the same for X amount of years. Lincolns look completely different now from what they looked like in the past. The new signature grille has nothing to do with anything from Lincoln's history. I wonder why they didn't try t relate a bit more to the past when they came up with the new design language. Cadillac certainly still has influence from its past.

AMulally said:

That was my 1st thought, but if you look at this frame there are differences to the tail light structure at the end, and the rear bumper has a long up-curve to it - not so on the MKZ:






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Too bad the video was not HD and it might be easer to see if indeed it is different.

I know Cadillac did something similar a few yrs back, but again not easy to tell for sure.

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to me it just looks like the cover is drooping down over the top of the tail light giving it that curved look. If you look at the exhaust tips they are identical...

The exhaust tips do indeed look the same, but thats a common design feature between different models of the same brand. If you look the cover is not in front of the tail lamps on this frame.

Looks like this was picked up elsewhere where someone enhanced the video as well: Is This the New Lincoln Compact Sedan?

i really dont mind identical exhaust tips, out of everything on these cars, it's the least of my worries.

Maybe it was some sort of MKC concept?

Likely it was, or even a pre-production model.

Besides i dont think Lincoln is going to a compact sedan. They have the MKZ which plays in that mid range against ATS. I just dont think Lincoln has enough room or the product portfolio (from ford) to go the compact sedan route. I dont see the focuse sedan being a premium enough platform...

unless you are the real mullaly and are letting us in on an easter egg...

i always thought they could possibly build something off of the focus platform which would be cool, another way for them to use that platform.

DeMarco said:

i always thought they could possibly build something off of the focus platform which would be cool, another way for them to use that platform.

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maybe, but i feel that if Lincoln wants to be taken serious they need a top down approach. Ultra lux range topping saloon from the Continental vein. Make a statement...

they also need to do that, a flagship sedan is a must but they also can't miss out on the crazy new compact luxury car segments, best they get in sooner than later.

there is probably less money to be made with a flagship.

they will sell much more mkcs.