I agree. I love their vehicles of the past, they were boats but to me, like Yachts!Lincoln certainly is doing good things with its advertising. The one about the history of the brand is great. It only makes you want to buy the car if you think that the newest fleet of vehicles actually measures up to the successes of Lincoln's past. Personally, I think that it is too soon to say. I want to see a few more models before I decide what to think of Lincoln as a whole. The MKC is great though. More of that please.
I think its just the MKZ concept
even more so that current new lincolns don't relate to the past at all, not a bit.first promo is pretty lame. playing the history card no longer works anymore.
That is a strange part of the strategy. Its not like Porsche where the 911 has basically looked the same for X amount of years. Lincolns look completely different now from what they looked like in the past. The new signature grille has nothing to do with anything from Lincoln's history. I wonder why they didn't try t relate a bit more to the past when they came up with the new design language. Cadillac certainly still has influence from its past.even more so that current new lincolns don't relate to the past at all, not a bit.
to me it just looks like the cover is drooping down over the top of the tail light giving it that curved look. If you look at the exhaust tips they are identical...That was my 1st thought, but if you look at this frame there are differences to the tail light structure at the end, and the rear bumper has a long up-curve to it - not so on the MKZ:
print screen windows 7
Too bad the video was not HD and it might be easer to see if indeed it is different.
I know Cadillac did something similar a few yrs back, but again not easy to tell for sure.
maybe, but i feel that if Lincoln wants to be taken serious they need a top down approach. Ultra lux range topping saloon from the Continental vein. Make a statement...i always thought they could possibly build something off of the focus platform which would be cool, another way for them to use that platform.