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Yesterday evening we were on our way to meet some friends for dinner in downtown Miami when we came upon a marketing event that Lincoln Motor Company had set up in Mary Brickell Village, basically in the center of everything hip. They had set up some signs, and since these are marketing experts, they were using the local language:
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But much to their credit, they didn't attempt to translate the name of the promotion.
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There was a line of people waiting to test drive the new MKX, the Navigator, and even an MKC Black Label (Black Tie with Center Stage theme).
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We spoke to the reps there, and when we told them we had recently ordered a new MKC Black Label, they told us that they'd let us answer the "post test drive" survey so we could each get a $25 pre-paid Visa gift card. So naturally we did. Here's the happy couple after getting our two gift cards:
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But much to their credit, they didn't attempt to translate the name of the promotion.
There was a line of people waiting to test drive the new MKX, the Navigator, and even an MKC Black Label (Black Tie with Center Stage theme).
We spoke to the reps there, and when we told them we had recently ordered a new MKC Black Label, they told us that they'd let us answer the "post test drive" survey so we could each get a $25 pre-paid Visa gift card. So naturally we did. Here's the happy couple after getting our two gift cards:
. When we were looking at the MKC they had a date night promotion but we never did it because we went in to test drive late at night and were too lazy to do all the paperwork LOL. then for the next 2 months I thought I was buying another car so we never went back and took advantage. Ultimately I bought the MKC and we never did the date night. Pretty big promotion letting people take the cars for a day or two. Really gives you a chance to take your time with the car without a salesman hovering over you. Then they actually pay you $100 which buys a pretty decent dinner around here if you're not a big wine drinker! They really want people to get to know these cars intimately...now they gotta work on everything else post sale if they want anyone to stay.
