Matthew McConauhey has been promoting Lincolns since late August, and it seems to be working. Lincoln sold 15,403 vehicles in the US in August and September. That's 5% more than the same period last year. Another way to look at those numbers is to compare them to Cadillac and Buick's sales which saw decreases of 11 percent and 2 percent respectively.
A digital marketing company Crimson Hexagon found that 18,000 tweets (21% positive, and 13% negative) have mentioned McConaughey and Lincoln since the ads started.
We don't know what sales would be like without McConaughey, but for now it seems that his presence was money well spent.
McConaughey Ads Give Lincoln Some Sales Momentum - Businessweek
A digital marketing company Crimson Hexagon found that 18,000 tweets (21% positive, and 13% negative) have mentioned McConaughey and Lincoln since the ads started.
We don't know what sales would be like without McConaughey, but for now it seems that his presence was money well spent.
McConaughey Ads Give Lincoln Some Sales Momentum - Businessweek