Purchaser Demographics

Ordered mkc on June 2... being built week of July 21st
69 yrs old and just sold my bought new in 2004 C-5 6 speed Corvette. Also have a 916 Ducati which I plan on keeping

Ordered MKC on May 27th; was told today the build date is now estimated to be July 21st. Age: 59 (will turn 60 next month)

I placed my pre-order on 4/14/14. Today my dealer finally advised a build date sometime the week of July 14. Will give me VIN # July 22. Car will arrive at dealership week of August 18.

64 year old female. I drive a 2004 Thunderbird.

WhirlyGirl said:

I placed my pre-order on 4/14/14. Today my dealer finally advised a build date sometime the week of July 14. Will give me VIN # July 22. Car will arrive at dealership week of August 18.

64 year old female. I drive a 2004 Thunderbird.

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If your build date is week of July 14th your dealer should have ur VIN # now. Check with the concierge via e-mail or call.

Close to 40 years old.
Ordered my MKC back in May, and still waiting for delivery.

I got my VIN. I just don't understand where you guys/girls get the build date. My dealer previously told me mid-June, and now end of July delivery...

25 year old female. Ordered May 9th and I'm picking up today! ...as long as everything goes as planned in negotiations..

61 YO Male. Order MKC about 2 weeks ago.

Being a marketing guy, the demographics of the "early adopters" will be different than the typical customer. Additionally, since Lincoln has not done the typical advertising for the MKC yet, the early adopters will be more similar to the typical Lincoln customer since they already have an awareness of the brand and product. When they roll out the advertising in September (I think that is when I read it was scheduled), the demographics will change considerably.

We ordered it on Monday, June 30. My wife and I are in our mid-30s.

Thanks so far everyone. Enjoying seeing the wide range of age groups!

The luxo SUV segment covers so many types of buyers!

psychoart said:

Close to 40 years old.
Ordered my MKC back in May, and still waiting for delivery.

I got my VIN. I just don't understand where you guys/girls get the build date. My dealer previously told me mid-June, and now end of July delivery...

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The Lincoln Concierge can provide you with that info. They can be reached at 800-301-5729. You may also want to check out the General Discussion thread "Tracking your order".

70 YO male + 65 YO female, ordered 3/31, white w/hazelnut, all options except trailering option & 20" wheels, to be build 7/16. Trading '10 Nissan Murano LE, will be added to '13 C-Max SEL Hybrid. Will be 2nd "Ford" product in lifetime of many vehicles.

49 year old male in So. Cal. Ordered in March. No word yet on delivery date. 2.0 FWD Reserve with all options except trailer pkg. in Midnight Sapphire with White Sands/Espresso interior. Will replace my 2011 MKZ.

25, will be ordering next year/Model Year 2016. Let the kinks get worked out, see if anything new gets added to the roster...

Picked mine up. 58

43 year old female. Will purchase in Nov-Dec timeframe.

goepfrich said:

If your build date is week of July 14th your dealer should have ur VIN # now. Check with the concierge via e-mail or call.

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Thanks, I did after reading your reply. Concierge told me only dealer can supply VIN #'s due to Security reasons. Re contacted dealer & they promptly sent a scan of order w number. Now what can I find out online? Build week of 7/14.

go to tracking my order on this forum.

I spent an hour in the Lincoln showroom today. Gave the MKC a thorough examination. It fits just right. I will wait until a dealer has one with the 2.3 engine before I will drive it so I can experience performance. I am way outside the demographics at 74. Current vehicle is Infiniti; wife has a Bimmer.

Ranger Jim said:

I spent an hour in the Lincoln showroom today. Gave the MKC a thorough examination. It fits just right. I will wait until a dealer has one with the 2.3 engine before I will drive it so I can experience performance. I am way outside the demographics at 74. Current vehicle is Infiniti; wife has a Bimmer.

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I've always found demographics a funny thing for companies to aim at. "We want X people with Y characteristics and Z ambitions to purchase our product" Silly fools, they'll sell it to whoever has the dollars for the dotted line.

Don't wory Jim I don't think you'll be "discriminated"