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F0MoCo has decided that Lincoln will be skipping the superbowl this year after an impressive presence the last 2 years.

The absence of Lincoln from Super Bowl XLIX also is understandable given that Ford has spent much of the last two years, including last year’s Super Bowl, reintroducing and relaunching the Lincoln brand. Now it’s mainly a matter of getting Lincoln’s promised string of new products into the marketplace over the next few years.
 
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