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What deals are available at first are pretty much going to be dealer-offered and not manufacturer-offered. A customer-ordered vehicle sold at invoice still makes money for the dealer. Ditto for one that hasn't been on the lot very long. So it's going to be pretty much each dealer sizing up their market and making an individual decision about how many of each model to order for inventory, and what their asking price should be. Since there are so relatively few Lincoln dealers, we'll probably even see a few asking a premium over MSRP.

Right now, instead of special offers, Lincoln's spending needs to go into well-executed marketing. Which is apparently the plan, so it's going to come down to execution.
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