[humpty dumpty]

And that makes enough sense considering this is the vehicle tasked with drawing a "yopunger" audience in. You must speak with them where they want to be spoken with otherwise the conversation is futile. Once people begin to see this beautiful buggy out and about marketing won't even be necessary

 

[humpty dumpty]

I'm hoping the marketing push will be combined with aggressive finance/lease offers...

I don't know about that. Pricing is already spot on, Cadillac has themselves in trouble because they tried to go tick for tick with the Germans on price and can't compete because for that money you can have something German. Agressive lease offers/cash on the hood cheapens everything IMO. Its priced accordingly to undercut all the major rivals, it looks more elegant and comes loaded with kit. Its pretty much the way Lexus decimated Lincoln in the early 90's and I'm glad Lincoln has finally read the play book